Common Grind Clothing launched earlier this month with Fit Kids benefiting from sales of the apparel company’s “Ball is Love” line. Common Grind is “creating a brand and a platform to let people show the ideals they stand for,” said Brian Hazan, the company’s founder.
Each Common Grind Clothing line benefits a different non-profit working on an important social issue. The company selected Fit Kids over several other non-profits it was considering for its line tied to the fight against childhood obesity, Hazan said.
“I’m extremely passionate about youth fitness. We looked through websites for different organizations that align with our mission and value system through the lens of childhood fitness and social justice. We chose Fit Kids because the website is super-slick, along with all the collateral and content, the production value of the fitness videos, and the way Fit Kids highlights the fitness opportunity gap as a social issue.”
Each purchase of a Ball is Love beanie, ball cap, t-shirt, sweatshirt, or hoodie yields a cash contribution to Fit Kids. “Just as Brian was impressed with Fit Kids, we are impressed with the mission of Common Grind and the quality of their apparel,” said Fit Kids Founder and Executive Director Ashley Hunter. “I’m sure we’ll see lots of Ball is Love clothing on the streets and in schools in the coming months and years.”